eLuminator™ 2.6 Enhances The Ability To Intelligently Identify And Promote Valuable Content On The Internet
La Jolla - January 9, 2001 - Internet publishers now have an enhanced service to identify the presence of their information to Internet users. eLuminator 2.6, developed by MediaDNA™, headquartered in La Jolla, CA, creates awareness of content a publisher wants to promote, whether in HTML or any other format, behind firewalls or hidden within the deep web. The service uses proprietary technology to convert divergent formats into XML for easy interface with search engines such as Inktomi. Furthermore, eLuminator's proprietary automated pre-processing capability delivers a "content cover page" that resembles the client's home page, yet displays specific user-desired content and links, as well as tailored information that is indexable by any search engine. "The important news," said Ralph Koehrer, MediaDNA's CEO," is that our technology bridges the gap between high value content and the Internet user." Subsequently, the content's relevancy ranking improves, making it full-text searchable on all search engines. "Having content that is highly ranked in these portals can mean the difference between success and failure in the Internet marketplace," said Koehrer. He added, "The goal, obviously, is to bring more qualified customers at a dramatically reduced cost to clients who have valuable content to disseminate and/or sell." In addition to enhanced auxiliary and support functions, the service generates detailed user reports for clients, including publisher report totals, publication page views and referring search engine reports, each verifying performance of service. It can convert data on the client's behalf to XML, which will expedite service implementation. eLuminator 2.6 can also spider its client's content to retrieve data, saving the client the effort of gathering and submitting data manually. "We believe that this service will become the industry standard," said Koehrer, "for lowering customer acquisition costs through the fast, efficient, comprehensive identification of high relevancy content by promoting it through portals."
Founded in 1997, La Jolla-based MediaDNA provides the Internet publishing industry with products and services that enable them to reveal, prioritize and protect their information.
