MediaDNA Announces Alliance With Inktomi To Deliver Deep Web Content
To Users
High
Value, Controlled Content Now to Become Available to Internet Search
Engines; Alliance Protects Content Publishers' Rights While Providing
a Way for Users to Access Information
La Jolla,
Calif.-September 20, 2000-- MediaDNA™, a leading provider of comprehensive
Digital Rights Management (DRM) solutions for the control and promotion
of content over the Internet, today announced an alliance with Inktomi
Corp.(NASDAQ: INKT), developer of scalable Internet infrastructure software,
to provide Inktomi's leading Internet portal and destination site customers
with immediate access to millions of pages of high-value content that
would otherwise be unsearchable. As a result, Inktomi™ Search
Engine users will obtain comprehensive, highly accurate search results
including "deep Web" content.
This enhanced
search effectiveness is made possible through MediaDNA eLuminator™,
a service that iPublishers can use to help make their digital content
searchable - even if it's protected. This includes content that might
be deeply buried on a site, behind a firewall, in non-HTML formats such
as Adobe Acrobat PDF files, or protected with DRM technologies such
as MediaDNA eMediator™.
eLuminator
uses several patented technologies to automatically create enriched,
full-text indexing information. This dynamically created "spider food"
allows for optimal relevancy matching of virtually any type of content.
eLuminator is unique in that, although the search engine has the benefit
of full-text searching, the content owners rights and revenues are in
no way jeopardized. This solves the dilemma that has been frustrating
content owners: how to protect high-value content on the Internet without
making it invisible to searchers.
"Providing
users with access to high-value content is a major initiative as we
continue to build on our leadership position in the search market" said
Andy Feit, vice president of marketing for Inktomi Search Solutions.
"Working with MediaDNA, Inktomi will be able to provide the end user
with better search results while helping publishers of valuable online
content reach a wider market."
"We are
delighted to be working closely with Inktomi, the leading provider of
Internet infrastructure software,"said Larry Vernec, vice president
of marketing for MediaDNA. "Our eLuminator technology is an ideal solution
for enhancing Internet users' access to high quality content."
Current
users of MediaDNA eLuminator include Powerize, Qpass, ZDNet, Win2000
Magazine, Harcourt's Academic Press, G2 Computer Intelligence.
About
MediaDNA
Founded
in 1997, MediaDNA, Inc. (www.mediadna.com)
provides technology that gives publishers of valuable digital content
(periodicals, books, photographs, audio/music, video, research, educational
materials, software or other valuable intellectual property) the ability
to connect with target audiences, and control the digital usage of that
content. MediaDNA is headquartered in La Jolla, California, a San Diego
community.
All company
and product names referenced herein are the trademarks or registered
trademarks of their respective holders.
